The Haute Couture collection is an embodiment of a love poem to Morocco. This was visually narrated through feminine cuts and romantic hues inspired by the designer’s Moroccan roots, especially the city of Marrakech which is a meeting point for Moroccan craftsmanship and its traditional arts. Furthermore, the collection features minimal embellishments that shed light on the artisanal craftsmanship that merges the past and present.
Using the finest fabrics from Italy and Switzerland, the pieces were adorned with floral and botanical motifs, Moroccan hand embroidery, as well as innovative techniques applied on belts and fasteners. The most iconic dress is a white beaded fringe dress, which embodied the essence of haute couture, as the piece was hand beaded and took around 2,920 hours to produce.